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Author Archives : Scott Mccaffrey

Top 5 Post-Exhibition Tips For Generating Leads

You’ve returned to the office after an exhibition where you made lots of valuable new contacts and engaged with target prospects… Now what? Post-event follow up is vital to continue the engagement, nurture your leads and convert them into sales. With the right post-event activities, you can turn your next exhibition into…

How To Use LinkedIn Pulse

Pulse is LinkedIn’s very own self-publishing platform, and is a great way for users to get engaging and professional content out to a wide network of professionals. If however, like many other LinkedIn users, you are still unsure of how to use Pulse, or are even unsure of what Pulse…

How accurate is your data?

On February 17, 2016, Posted by , In Data,Lead Generation Advice, With No Comments

You’ve probably invested a significant amount of time, money and resources over the years collating your marketing database. You’re most likely already emailing, sending newsletters and generally keeping in touch with your contacts in the hope that they’ll eventually buy from you. However, have you ever considered how accurate your…

7 Top Tips To Get More Meetings At Exhibitions – INFOGRAPHIC

Would you travel to a business meeting without knowing who you were going to meet? You probably wouldn’t. With the amount of information available through event portals, apps and social media, you’ve every opportunity to find out more about who’s attending before the exhibition or conference starts. Don’t simply turn up…

Hootsuite – Branching Out Europe Lead Generation App of the Month

Many businesses are seeing the benefit of social media. Social media gives you an unparallelled opportunity to research, monitor and engage with people who are relevant to your business. This can include existing customers, prospects, influencers within your field and even competitors. The management of this across different social networks…

Using LinkedIn for Lead Generation in 2015 – INFOGRAPHIC

At the time of writing, LinkedIn currently has over 350m users worldwide, with 15m users in the UK alone. If you take a moment to consider those statistics, they’re pretty staggering. In 2015, LinkedIn is by far the most popular B2B networking tool, giving you the ability to identify, communicate and…