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Using LinkedIn for Lead Generation in 2015 – INFOGRAPHIC

On June 26, 2015, Posted by , In Infographics,Lead Generation Advice, With 1 Comment

At the time of writing, LinkedIn currently has over 350m users worldwide, with 15m users in the UK alone. If you take a moment to consider those statistics, they’re pretty staggering. In 2015, LinkedIn is by far the most popular B2B networking tool, giving you the ability to identify, communicate and…

Agile CRM – Branching Out Europe Lead Generation App of The Month

Marketing to your prospects and customers in a way that automatically segments and targets, based on how they interact with your brand, is the dream for many marketing departments. For years this capability has been something that could only be achieved with expensive ‘enterprise’ style platforms that have been built…

What is Social Selling?

On June 3, 2015, Posted by , In Social Selling, With No Comments

There is a great deal of noise at the moment around ‘social selling’, but what is it and why is it important for every sales person to understand and use? Social selling isn’t new. Nope sorry folks, we’ve been doing this ever since the first market stall was established, millennia…

Profile Views – Branching Out Europe Lead Generation App of the Month

At Branching Out Europe we’re always striving to make social media more valuable to us and our clients. This is why our app of the month award for May 2015 is the chrome web browser extension Profile Views. This application allows you to easily see any LinkedIn users who have…

Zapier – Branching Out Europe Lead Generation App of the Month

The Branching Out Europe app of the month for April 2015 is the application integration software Zapier. More and more marketing and sales professionals are using various low-cost, cloud-based applications to help implement sophisticated lead generation processes. These apps can help automate marketing, nurture leads and provide better customer service. Although using…

Social Media Stats – How Social Media Can Help Your Business in 2015 [Infographic]

On April 16, 2015, Posted by , In Infographics,Lead Generation Advice, With No Comments

With the maturity of social media in business over the last few years, many B2B organisations are realising the true value it can provide. Whether you use social media to help sell products directly or use it as one piece of your lead generation process, taking a planned approach that fully integrates…

Followerwonk – Branching Out Europe Lead Generation App of the Month

On March 18, 2015, Posted by , In Lead Generation App of the Month, With No Comments

The Branching Out Europe app of the month for March 2015 is the Twitter search tool Followerwonk. There have been many articles written on how to use Twitter for business, but the reality is that a large majority of B2B organisations struggle to gain real commercial value from the social…

Lead Generation – Thinking Outside The Email Box

On March 12, 2015, Posted by , In Lead Generation Advice, With 2 Comments

Email marketing has long been seen as the primary outreach for all businesses. After all it offers a low cost, broad-reach platform to message out to your prospects and customers. However, with over 100 billion emails sent every day, it’s becoming harder to be noticed. We understand and agree that many…

Top 5 Post-Event Tips For Generating Leads

On March 4, 2015, Posted by , In Infographics,Lead Generation Advice, With No Comments

When you return to your office after your next exhibition or conference, you will have hopefully made valuable contacts and engaged with your targeted prospects. However, it will be crucial to maintain any momentum by following up with continued engagement, to hopefully successfully manage them through your sales funnel. If you effectively plan your…

Active Campaign – Branching Out Europe App of the Month

On February 25, 2015, Posted by , In Lead Generation App of the Month, With 3 Comments

Our February 2015 app of the month is the marketing automation software Active Campaign. There are several very good marketing automation tools available online, which allow you to set predetermined actions based on how prospects and customers engage with your marketing.  However, with a feature list that is longer than any…