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Social Media Stats – How Social Media Can Help Your Business in 2015 [Infographic]

On April 16, 2015, Posted by , In Infographics,Lead Generation Advice, With No Comments

With the maturity of social media in business over the last few years, many B2B organisations are realising the true value it can provide. Whether you use social media to help sell products directly or use it as one piece of your lead generation process, taking a planned approach that fully integrates…

Followerwonk – Branching Out Europe Lead Generation App of the Month

On March 18, 2015, Posted by , In Lead Generation App of the Month, With No Comments

The Branching Out Europe app of the month for March 2015 is the Twitter search tool Followerwonk. There have been many articles written on how to use Twitter for business, but the reality is that a large majority of B2B organisations struggle to gain real commercial value from the social…

Lead Generation – Thinking Outside The Email Box

On March 12, 2015, Posted by , In Lead Generation Advice, With 2 Comments

Email marketing has long been seen as the primary outreach for all businesses. After all it offers a low cost, broad-reach platform to message out to your prospects and customers. However, with over 100 billion emails sent every day, it’s becoming harder to be noticed. We understand and agree that many…

Top 5 Post-Event Tips For Generating Leads

On March 4, 2015, Posted by , In Infographics,Lead Generation Advice, With No Comments

When you return to your office after your next exhibition or conference, you will have hopefully made valuable contacts and engaged with your targeted prospects. However, it will be crucial to maintain any momentum by following up with continued engagement, to hopefully successfully manage them through your sales funnel. If you effectively plan your…

Active Campaign – Branching Out Europe App of the Month

On February 25, 2015, Posted by , In Lead Generation App of the Month, With 2 Comments

Our February 2015 app of the month is the marketing automation software Active Campaign. There are several very good marketing automation tools available online, which allow you to set predetermined actions based on how prospects and customers engage with your marketing.  However, with a feature list that is longer than any…

Would you travel to a meeting without knowing who you were going to meet?

On February 11, 2015, Posted by , In Lead Generation Advice, With No Comments

When qualifying a new business prospect, I’m sure you would never travel to that all important first meeting without at least an outline agenda for discussions and, most importantly, knowing who it is that you’re going to meet. Yet how many companies make a significant business investment to exhibit or…

Top 5 Pre-Event Tips For Generating Leads

On January 28, 2015, Posted by , In Infographics,Lead Generation Advice, With No Comments

Conferences and events can provide a fantastic opportunity to generate new leads for your business. However, simply relying on footfall and chance meetings alone is not the most effective way to start the conversations that are needed to drive this new business. With some careful pre-event planning, you can make…

Unbounce – Branching Out Europe Lead Generation App of the Month

On January 15, 2015, Posted by , In Lead Generation App of the Month, With No Comments

Our January 2015 app of the month is the landing page creator Unbounce. There are various landing page software providers available online, all of which will allow you to create responsive and dedicated landing pages. However, with a market leading user interface and support, Unbounce in our experience is the…

How LinkedIn InMail Changes Will Affect You

On December 19, 2014, Posted by , In Lead Generation Advice, With No Comments

LinkedIn have recently announced that the way in which InMails are used will change from 1st January 2015.  A detailed breakdown of all the changes can be found at the end of this post, but for now we’ve tried to summarise the important changes below: Starting in January 2015, any…

How To Have A Successful Exhibition

On November 28, 2014, Posted by , In Lead Generation Advice, With No Comments

I was speaking to an exhibition stand builder earlier today who told me the sad story of a business that had a great stand but still wasted tens of thousands of pounds on the exhibition, due to poor preparation and follow up. So you’ve made the decision to exhibit…..great. Now…