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Top 5 Pre-Exhibition Tips For Generating Leads

Exhibitions, conferences and events can provide a fantastic opportunity to generate new leads for your business. However, simply relying on footfall and chance meetings alone is not the most effective way to start the conversations to build your sales pipeline. With some careful pre-event planning, you can make your next…

How To Have A Successful Exhibition – INFOGRAPHIC

Exhibitions give you the perfect opportunity to start conversations with prospects and drive new business. However, you’re not guaranteed lead generation success by simply turning up. Careful pre-event planning and post-event follow up is vital to build a strong ROI from every exhibition your company has invested time and money…

Top 5 Post-Exhibition Tips For Generating Leads

You’ve returned to the office after an exhibition where you made lots of valuable new contacts and engaged with target prospects… Now what? Post-event follow up is vital to continue the engagement, nurture your leads and convert them into sales. With the right post-event activities, you can turn your next exhibition into…

Making Out Of Office Message Content Accessible

On March 29, 2016, Posted by , In Data, By ,, , With No Comments

We all receive Out of Office messages from every email campaign we run. Yet how many of us actually process this information so that we keep our marketing databases up to date? Are we missing extra phone numbers, emails confirming named deputies and alternative contacts who might be of interest…

Facebook Reactions – An Insight Into Whether Marketing Teams Should ‘Like’ It, ‘Love’ It Or Be ‘Angry’ With It

What Are Facebook Reactions? If you’re a regular Facebook user, then you have probably already tried out the new Reactions feature which, instead of allowing you to simply ‘like’ a post, gives you the option of selecting one of five brand new emojis as well. By simply holding down the…

How To Use LinkedIn Pulse

Pulse is LinkedIn’s very own self-publishing platform, and is a great way for users to get engaging and professional content out to a wide network of professionals. If however, like many other LinkedIn users, you are still unsure of how to use Pulse, or are even unsure of what Pulse…

How accurate is your data?

On February 17, 2016, Posted by , In Data,Lead Generation Advice, With No Comments

You’ve probably invested a significant amount of time, money and resources over the years collating your marketing database. You’re most likely already emailing, sending newsletters and generally keeping in touch with your contacts in the hope that they’ll eventually buy from you. However, have you ever considered how accurate your…

7 Top Tips To Get More Meetings At Exhibitions – INFOGRAPHIC

Would you travel to a business meeting without knowing who you were going to meet? You probably wouldn’t. With the amount of information available through event portals, apps and social media, you’ve every opportunity to find out more about who’s attending before the exhibition or conference starts. Don’t simply turn up…

Top Christmas Gifts For Social Media Addicts

On December 8, 2015, Posted by , In Social Media, By , , With No Comments

Christmas is coming! What are you going to get for that social media marketeer who has everything? We’ve assembled some great (and perhaps some not so great) gift ideas which every social media enthusiast will love. Facebook ‘Like’ Oven Gloves Can’t get enough of Facebook? We’re sure you will ‘Like’ these…

So you want to be on ‘all’ Social Media?

On November 16, 2015, Posted by , In Social Media, By , With No Comments

I was speaking to someone earlier this week who told me they ‘needed’ to be on every major social media platform – LinkedIn, Twitter, Facebook, Google+, the lot! It all sounds so easy; after all anyone can set up a new account on any of the major social media platforms…