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Category Archives : Lead Generation Advice

Top 5 Pre-Exhibition Tips For Generating Leads

Exhibitions, conferences and events can provide a fantastic opportunity to generate new leads for your business. However, simply relying on footfall and chance meetings alone is not the most effective way to start the conversations to build your sales pipeline. With some careful pre-event planning, you can make your next…

How To Have A Successful Exhibition – INFOGRAPHIC

Exhibitions give you the perfect opportunity to start conversations with prospects and drive new business. However, you’re not guaranteed lead generation success by simply turning up. Careful pre-event planning and post-event follow up is vital to build a strong ROI from every exhibition your company has invested time and money…

Top 5 Post-Exhibition Tips For Generating Leads

You’ve returned to the office after an exhibition where you made lots of valuable new contacts and engaged with target prospects… Now what? Post-event follow up is vital to continue the engagement, nurture your leads and convert them into sales. With the right post-event activities, you can turn your next exhibition into…

How accurate is your data?

On February 17, 2016, Posted by , In Data,Lead Generation Advice, With No Comments

You’ve probably invested a significant amount of time, money and resources over the years collating your marketing database. You’re most likely already emailing, sending newsletters and generally keeping in touch with your contacts in the hope that they’ll eventually buy from you. However, have you ever considered how accurate your…

7 Top Tips To Get More Meetings At Exhibitions – INFOGRAPHIC

Would you travel to a business meeting without knowing who you were going to meet? You probably wouldn’t. With the amount of information available through event portals, apps and social media, you’ve every opportunity to find out more about who’s attending before the exhibition or conference starts. Don’t simply turn up…

How to Improve Your LinkedIn Messages

On July 6, 2015, Posted by , In Lead Generation Advice, With No Comments

If you’ve spent any time on LinkedIn, I’m sure at some point you’ve received unwanted ‘sales pitch’ messages from other LinkedIn users. Many of them launch straight into sales speak, telling you all about them and their business – Yawn! First contact on LinkedIn has to be about enquiring, not…

Using LinkedIn for Lead Generation in 2015 – INFOGRAPHIC

At the time of writing, LinkedIn currently has over 350m users worldwide, with 15m users in the UK alone. If you take a moment to consider those statistics, they’re pretty staggering. In 2015, LinkedIn is by far the most popular B2B networking tool, giving you the ability to identify, communicate and…

Social Media Stats – How Social Media Can Help Your Business in 2015 [Infographic]

With the maturity of social media in business over the last few years, many B2B organisations are realising the true value it can provide. Whether you use social media to help sell products directly or use it as one piece of your lead generation process, taking a planned approach that fully integrates…

Lead Generation – Thinking Outside The Email Box

On March 12, 2015, Posted by , In Lead Generation Advice, With 2 Comments

Email marketing has long been seen as the primary outreach for all businesses. After all it offers a low cost, broad-reach platform to message out to your prospects and customers. However, with over 100 billion emails sent every day, it’s becoming harder to be noticed. We understand and agree that many…

Top 5 Post-Event Tips For Generating Leads

When you return to your office after your next exhibition or conference, you will have hopefully made valuable contacts and engaged with your targeted prospects. However, it will be crucial to maintain any momentum by following up with continued engagement, to hopefully successfully manage them through your sales funnel.