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On July 6, 2015, Posted by , In Lead Generation Advice, With No Comments

If you’ve spent any time on LinkedIn, I’m sure at some point you’ve received unwanted ‘sales pitch’ messages from other LinkedIn users. Many of them launch straight into sales speak, telling you all about them and their business – Yawn!

First contact on LinkedIn has to be about enquiring, not selling. LinkedIn is a networking tool, selling comes later.

It can be difficult to know where to start with these initial introductory messages. Many people struggle to create simple LinkedIn messages that encourage prospects to want to engage further.

To help, we’ve created a simple process and template, that will help you start conversations with more prospects.

Remember that most people will read the message via email, on a hand held device, with no graphics. How are you going to encourage them to take that next step to spend their valuable time learning more about your business?

LinkedIn Message Process

1. Think about the desired output. What’s the Call to Action? You need a clear ‘ideal’ outcome you’d like to achieve with the message you’re sending. What do you want them to do? Meet at an event / exhibition, download an eBook, watch a video? What?

2. The message title is the next part of the process, and also the hardest part of the message. This is what the contact will see before anything else. You want to encourage the prospect to want to read more.

3. Finally the main content of the message. Keep this short and sweet, focusing on the output you want from the conversation. Never forget K.I.S.S. (Keep it simple, stupid).

We’ve developed a free template for you to download that walks you through the process in more detail, to help you craft that perfect LinkedIn message.

Download Our Free Template Here

Download our free LinkedIn message template here

That’s it. Don’t try and explain everything you do.  That will hopefully come later, after the conversation has started.

Nobody said this is easy. If you’re still struggling to write the perfect LinkedIn message, please get in touch and we’ll be happy to discuss this with you.


If you’d like to learn more about generating leads through LinkedIn, download our free eBook below:

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